by admin | May 5, 2018
Let’s assume you’re reading this article on your PC or mobile during your break or working hours. As you scroll down, I’ll remind you that average American spends over five years of his or her life consuming social media content. In half a decade you could stroll the Great Wall of China thrice or fly to the moon and back thirty-two times. Pretty shocking facts, right?
The truth is that we spend a reasonable amount of time scrolling social media pages, news stories, articles, status updates and stop when we come across an image that catches our attention.
In matters related to posting content on social media, as individuals or as a company, the identity and visual face of your brand is usually the first thing the audience see and the only thing they might remember. At a glimpse, it of importance to get your concept and images spot on!
The Potential In Facebook Advertising
As it stands Facebook advertising is a must do for all marketers. The sheer number of daily active users – 1 billion for those not in the know – makes the giant social platform a favorite for small businesses. Targeted Facebook ads reach a vast audience at only a fraction of conventional advertising costs. In spite of the possible reach, plenty of merchants shun Facebook ads owing to their intricacies, for instance, figuring the best dimensions for Facebook ads.
From targeting the ideal clientele to drawing up compelling ads to assessing the gains of the drive – the social platform created by Mark Zuckerberg in his dormitory makes it simple for companies of all sizes to flourish.
Why Employ Facebook Ads?
Despite the proliferation of numerous social networks, over the last few years, Facebook stands as the leading choice for marketers all over. Inbound marketers have unearthed great opportunities with Facebook, thereby making it the colossal platform stand out from the Pinterest’s, Twitter’s and Snapchat’s of today. Bearing numerous perks, it’s apparent why marketers demand monthly Facebook ad budgets north of $250,000.
Design The Ideal Facebook Ad By Understanding The Best Dimensions For Facebook Ad
This section will address the best Facebook news feed ad size and content sizes comprehensively.
You wish to run a video or carousel ad? What’s the ideal size for your thumbnail or Facebook ad image size respectively? How much text must you include?
Specifications are continuously changing. The recommendations in this article will aim to ensure that the videos and photos you place in your ads look compelling on Facebook.
1. Single Image Specs
Among the most functional ad types, single image ads, are handy when the marketer aims to seize attention using one image. These ads are usable with every purpose besides for video views. Single ad images are a fast means of advertising since the content creator works with one image.
Facebook grants for the creation of horizontal and vertical single image ads. One upside of using vertical ads is that the ads fill up more space more so on smartphones owing to their big screens.
Below is an illustration of a single image ad:
Approved design specs:
- Size: 1,200 x 628
- Ratio: 1.91 : 1
Copy
- Caption: 25 characters
- Text: 90 characters
- Link narration: 30 characters
To reap maximum benefits from exposure and distribution of your ad, Facebook prescribes using images bearing minimal to no superimposed text.
Extreme cases
Two set of problems bear somewhat varying design specs for this kind of ad: app management and page promotion. Below are the disparities in their respective specs.
- Boost app management:
- Image ratio – 16:9
- Boost your page
- Image ratio: 8:3
- Size: 1,200 x 444 pixels
Supposing that you want to employ an image for a sideshow, canvas ad or carousel, Facebook urges using different dimensions than those outlined above.
2. Specs For Single Video Ads
Video ads remain an essential component for your marketing strategy as they draw considerable traffic to your page and website and Facebook makes it simple to create various kinds of videos.
Videos allow marketers to tell their story in a more engaging way. Also, it’s possible to run video ads for just about all objectives other than for product catalog advertising. Below is an illustration of a Facebook newsfeed ad size for a single video.
- Recommended video specs:
- Video format: MP4 and MOV files are perfect
- File size: a max of 2.3 GB
- Resolution: 720p at worst
- Length: a max of 120 minutes
- Aspect ratio: 16:9
- Thumbnail size: 1200 x 675 pixels
- Thumbnail ratio: correspond your video’s aspect ratio
- Caption length: max of 2,200 characters; text only
Copy
- Link description: 90 char
- Headline: 25 characters
- Text: 90 characters
3. Slideshow Ad Specs
The slideshow ads allows for the creation of looping video adverts featuring up to ten images and are available for almost all marketing objectives besides product catalog promotion.
Slideshow specs:
- Image ratio: 2:3, 1:1, 16:9
- Image size: 1,280 x 720 pixels
- Video format: MP4 or MOV files
Copy
- Headline: 25 characters
- Text: 90 characters
- Description: 30 characters
Use images with similar dimensions. Supposing you happen to use images of varying sizes, your slideshow the slideshow will end up cropped in a square.
4. Canvas Ad Specs
The most recent ad type, Canvas is available solely on mobile and allows users to design compelling mobile ads with some things in mind:
- Grow your reach
- Get video views
- Grow brand awareness
- Boost your posts
- Increase site conversions
At a glimpse, when you spot it on your News Feed, it looks identical to other ad types. Below is an illustration of a canvas ad on a timeline.
When users click on the ad, it opens up thereby giving them an engaging tailored content – but with the choice to opt out of the time whenever they want.
Components of a Canvas ad
A variety of components make up a canvas ad, and they include:
- Photos (1:1, 16:9, 1,200 x 628 pixels)
- Ad unit
- Buttons
- Video (MP4 or MOV format, 1:1, 16:9)
- Carousel
- Tilt-to-pan images (.JPG, .PNG, 1,920 x 3240-5,400)
- Text block
- Header
You mustn’t use all components, and you can choose the one you wish to incorporate in your canvas.
5. Carousel Ad Specs
Carousel ads allow you to videos, slideshows and up to 10 photos in a single ad, each linked other pages – your audience can check your content on their gadgets.
Below is a good illustration of such an ad:
A carousel ad in action:
This ad type suits most of the marketing goals except for page promos, increasing attendance at events, fetching video views, boosting your posts and reaching out to people near your company.
Specs
- Image ratio: 1:1
- Image size: 1,080 x 1,080
Copy
- Narration: 20 characters
- Headline: 40 characters
- Text: 90 characters
Use images with the least amount of overlaid text (or preferably free of text) to reap maximum rewards from exposure and distribution.
Video specs
- Aspect ratio: square (1:1)
- Format: MP4 or MOV
- Resolution: 720p minimum
- Size: 2.3GB max
- Facebook length: 2 hours
- Thumbnail image size and image ratio: 1,080 x 1,080 pixels, should match the video’s aspect ratio
Conclusion
Hope you found this guide helpful. Specs change from time to time, and we’ll be keen on keeping you posted on any changes.
Currently, the above remains the best dimensions for Facebook ads you can use to optimize your marketing strategy.
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by admin | May 2, 2018
With estimates of users reaching 2.77 Billion globally by 2019, social media advertising is becoming ever more important to businesses. As the number of users increases so too does the challenge of gaining and sustaining attention among the plethora of content that passes through any one user’s news feed. But despite a growing number of social media users, trends indicate an overall decrease in actual usage. Most notably, earlier this year, Facebook reported a 5% decrease in time that users are spending on the site. Additionally, the platform recently instituted changes that prioritize material from family/ friends over businesses. The impact of these recent changes are not yet known, though it does indicate a necessary shift in social media campaign strategies for businesses.
The result of successful social media campaigns is favorable conversions, be it monetization, subscriptions, or whatever the desired action may be. With an ever-changing landscape, social media advertising isn’t as straightforward as we would like it to be. Simply generating and sharing content is not enough to lead to conversions. Now, more than ever, the emphasis must be in creating high-quality content that increases conversions in less time. This means that marketers must be able to produce meaningful content that boosts user engagement. To do this, there are some things that must be known.
4 Things You Must Know To Increase Conversions Through Social Media Advertising
1.) Know Your Stuff
Set the goal of becoming the “Go-To” place for your field by generating confidence and trust through efficient, reliable, and high-quality content. With the need now to be even more succinct yet informative, you must articulate your message quickly and effectively. Albert Einstein said, “ If you can’t explain it simply, you don’t understand it well enough.” There are a couple of ways that you can do this.
One is by creating pre-generated content in a more visual way through a hybrid approach across social media channels. Instagram’s reign as the top platform for engagement brings truth to the expression that “A picture is worth a thousand words.” Twitter, Facebook, and LinkedIn also report a significant increase in shares among posts with images. Combine that with the Pinterest pin approach where core ideas are displayed in aesthetically pleasing visual formats and you have a post that catches the eye, communicates your message, and encourages users to engage.
Another way is by using the Facebook Live feature. Trends indicate that Facebook Live is performing better than traditional videos through higher levels of commentary. Additionally, Facebook Live is a great opportunity to demonstrate your expertise by being able to engage with users in real-time. This tool can serve as affordable social media advertising because it is free both to you and to consumers.
2.) Know Yourself
This is not exactly Socrates’ “Know thyself” philosophical advice, but rather a point of making sure that you know how you are measuring up or in other words, know your data. Once you have enough content up and have begun to share and market that content, then you’ll be able to best know if you’re in a favorable position or not. Knowing and understanding your score reports on social media platforms will help you know how to fine-tune your social media ads. Quality Score with Google or your Relevancy Score with Facebook, paying attention to your ranking will provide insight to which keywords are having the highest influence on your cost-per-click.
3.) Know Your Audience
Before you begin advertising, your audience has already been identified. However, knowing your audience once you’ve begun advertising has more to do with targeting to maximize your efforts and your reach. You have to become more intimately familiar with the data in your page insights so that you can make the data work for you. Essentially, you’re identifying sub-audiences within your larger audience. These sub-audiences show you where you’re performing well so that you can work on retention efforts or they show you areas that you need improvement. Targeting the right audience can drive higher conversions and reduced costs.
There are many tools to assist you in understanding how to best target and work with your audiences.
One tool is the Facebook Pixel that can be placed on your website. This tool tracks conversions from your Facebook ads in order to target audiences for future ads or remarketing. Knowing this data can aid you in creating even more niche audiences through custom audiences whereby you utilize specific keywords.
Another tool that you can use is one of the many social media management tools, such as DrumUp. This tool allows you to schedule your posts on various social media platforms. Post scheduling is very important for audience engagement. This is because people have different social media use habits depending of various factors. It is best to target your ads during times when their use is the highest. Also, being consistent with scheduling builds up your reliability and trust to your audience.
4.) Know Their Emails
Social networks, email conversion rates are still four times higher than the average conversion rate via social media. Furthermore, given the recent changes to Facebook advertising, email is of increased importance. Therefore, you can use the high traffic and audience targeting of social media to build your email list. By gaining access to emails, you create an entry point for easy follow up and conversions.
Conclusion
In sum, social media advertising is very complex due to its constantly evolving nature. Marketing teams must constantly innovate, adapt, and strategize to keep up with developing trends without suffering high costs. While users are spending less time on social media, you can still have affordable social media advertising.
by admin | Apr 23, 2018
Quite often people get stuck after they’ve launched their brand new website. They are stuck with this question: “How do I get people to visit my site?” This question quickly becomes a quandary (and often — and unfortunately — leads to giving up on blogging). Some people tell their family and friends, and even make them feel guilty for not inviting their other friends. But it ends with that — it all ends in your circle of friends. You can’t still reach your target audience, the people who are meant to read your content and buy into what you’re selling. Even the few who come to your website, you haven’t been able to keep them because you’ve been too busy to create new original content for your website.
So what do you do? It’s time to outsource content writing services. It’s time to bring in professional website content writer to get the job done. But then you may want to ask these set of questions: Can I afford to outsource my blog? How do I find a quality blogger? Will they understand my business? Do they get SEO? How do I avoid grammar errors? How am I sure my traffic will improve?
Below are some revealing truths to know about professional content writing services.
They Are Always Available
Need a quality blog in a day? Done! Professional website content writer is always available to write. That’s all they do anyway, write. Those times you get caught up in family issues or work issues and you can’t provide content by yourself, quality content writing services are only a call away. This is the reality: once you leave your website without content for a week it hurts your traffic. Your loyal readers would be disappointed while search engines would simply rank websites with updated content ahead of you.
Agencies Are Expert In Content Writing Services And Will Coordinate The Research.
Most professional writing services will spearhead the research in-house through emails, calls & in-person brainstorms saving you time. Quality content gets you loyal readers and attracts search engines like Google. Search engines love websites with rich information for users, these are the kind of websites that show up on the first page of rankings. When you outsource content writing services you’re able to demand quality research for your content, which saves you the time of having to do the research yourself.
Editing Is Done For You
Typos make your website look mediocre thereby become repulsive to readers. Proper grammar is important. But by yourself, it’s difficult to create so many contents without making grammatical mistakes. However, professional writers already have a structure and a process for reviewing their work. They’ve got trained eyes to spot errors from a mile away.
They Understand How To Write For The Web
They get how to write and format website content. Writing for the web is different from writing an essay for your English professor or writing a letter to a friend. There are techniques in writing for the web that can help your content draw your desired audience. They understand what search engines want in your content and on your websites. Professional content writing services are specialist in web writing just as an optician is for the eyes.
They’ll Stay Committed To A Schedule
Keeping a rigid schedule of content is important to improving your traffic. Writing at your own whim will make this difficult. Remember: strong traffic doesn’t come from a few trending articles but constantly producing trending content to the delight of your readers. That takes a lot of time, a lot of research and a lot of commitment.
Having understood the benefits to outsource content writing services, it’s important to know how to recognize professional content writing services. What are the qualities to look out for?
Thinking Outside The Box
An excellent professional website content writer can think outside the box, generating new ideas for content with a fresh perspective. Proximity to your business may hinder you from finding new exciting ways to engage clients and potential customers. Looking out for creative, innovative individuals is an excellent way to break out of that problem. This person must have a track record of doing things out of the regular that has yielded some level of success.
Expert Knowledge
Quality content writing services must show you they’ve got expertise in your line of business. You should not be receiving generic, basic content – it is vital to spot writing services who are already writing about your line of business or those who can quickly gain the expert knowledge needed to create in-depth, accurate writing.
A well-crafted content with attention to details is way more effective than mediocre, nonspecific content. When you want to outsource content writing services, look out for at their previous works you will notice the difference between an amateur and an expert.
Digital Marketing Know-How
The primary reason you want to outsource content writing services is the digital marketing benefits. Just uploading content on the website to reach your customers is not enough, you can also take advantage of it to attract more visitors to your website, boost your search engine rankings, and ensure that your audience in your industry will be able to land on your page quickly.
So, it is vital to outsource content writing services to professionals with a strong knowledge of digital marketing. Even if you do not personally understand search engine optimizations and jargons like SEO or how to leverage local searches, the professional website content writer should. A content writer with good SEO skills can multiply your traffic figures within a month. It’s not fiction or magic; it’s understanding how the web works and what search engines look out for on every website.
Faultless Language Skills
This is a non-negotiable quality a content writer must possess. People will notice the grammar, spelling and use of language in your content. Also, this is where paying more for quality content writing services
makes sense. Cheap writing services can provide lots of content while sacrificing language skills.
Grammatical errors and spelling will stick out and show you up as unprofessional on your website. It is important to appear at your very best by making sure you hire content writers who can provide quality, well-written articles.
High-quality web content goes a long way in attracting traffic, and also prospective clients. Outsourced content writing services is an excellent way to boost your website and generate information for your company, especially if you don’t have the skills or the time to write content on your own that is suited to the web. The benefits of outsourcing content writing services to professionals are there to enjoy if you could just try them out – the availability, the knowledge and understanding of the web, the creativity and the expertise on how to increase your visibility on the web are all at your disposal when you hire one. Taking the above tips into consideration will help you maximize the content writing services and help you.
by admin | Apr 16, 2018
Since the advent of the internet, running a successful business would prove impossible without effective online marketing and quality content. Irrespective of the scale and nature of one’s business, the importance of content writing the promotion of one’s business cannot be overemphasized. It takes more than a colorful and fancy looking web page or having a lot of followers on Facebook, to say that a business is successful. For this reason, it is necessary to hire a content writer for one’s business. Content writing that would bring about the kind of result needed to make a business successful cannot be performed by just anybody. It would take a wordsmith, skilled in the art of persuasion, to bring about the desired result. For this reason, one must seek out professional content writing services.
Content writing is a digital marketing strategy which focuses on the creation and distribution of relevant, valuable and reliable content. All in a bid to interest and retains a well-defined audience, with the aim of driving profitable customer behaviors. It is strategic in nature and involves creating a solid relationship with the audience you desire by providing high-quality content. What differentiates content marketing from other forms of online marketing and one-off advertising is the creation of value. Value created meets the need of customers and produces the feeling of being cared about by the content marketer in them. There are companies that offer content writing services to businesses. It is important to find a good content writing services company that can help your business create value that customers would consider relevant. Remember, it is about the value you can give.
8 Ways Using Content Writing Services Can Transform Your Business
1. Helps In Building Trust
Most of the transactions we do are based on trust, and this makes it a key component in a customer-business relationship. The moment a customer trusts what you say, he or she is likely to place faith in your expertise. The greater the quality of the content you feed the public, the more you appear to be an expert in that field. You are likely to go for a product by a brand you trust than that of a brand that hasn’t earned your trust. Building trust with your customers would help your business grow.
2. It Helps In Generating Leads
Every business, regardless of its scale, desires to attract new customers it can sell its product to. This is because they know that, more people equals more sales. According to demand metric, the cost of content marketing is 62 percent less than traditional marketing, yet it generates three times as many leads. This statistic goes to show what good content can do for your business. It is important to invest well in content writing, as subscribing to cheap content writing services might not translate into the level of quality needed to attract customers to you.
3. Allows You Utilize Organic Search
How often do you search for something online using words associated with it? According to a report by Forrester, about 71 percent of consumers’ journey to discovering fresh products and services, begin with using search engines. Also, 74 percent of them use search engines when making considerations and purchases. A good content utilizes keywords that would make it visible, and this how a lot of customers would find you. It is good advice to contact a content writing services company that would get your business a professional content writer, who would not only utilize keywords but would do so in a manner that is persuasive.
4. Boost Brand Familiarity
Posting contents that add value to your customers, gives you the opportunity to connect with them. If, for instance, your product is a body lotion, and you consistently feed your customers quality contents, you might eventually take up residence in their memory. No doubt you would not want your product recognized as being bad or below standard. Take a moment to think of those products you are familiar with and often buy.
5. Allows You Take Advantage Of Social Shares
These days, everybody is sharing everything. It is probably for this reason that most social media platforms such as Facebook, LinkedIn, Twitter, allows you share just about every information. Whether you are sharing your current status or sharing someone’s post, you are engaging in social sharing. People are likely to share your post if they consider it valuable to themselves or their followers. Content writing allows you take advantage of human social sharing behavior. When one person shares your content, it is seen by the individual’s followers. This increase the number of people you reach. Remember, people only share content they consider relevant and of value.
6. Positions You As An Industry Expert
Quality content is very strategic and can be highly instrumental in building a brand identity that would best profit your business. You build a brand identity by expressing those aspects of your business you want the public to see. This is especially good for new and growing business, as content writing may prove to be an effective tool in building a name for themselves. Most small businesses might shy away from getting someone who would professionally create their content, because of cost. This should not be, as it is possible to get affordable content writing services. Content marketing is an investment, and it should be treated as such.
7. Evergreen Marketing
Blog content always continues to generate traffic to your website long after the content has been published. In fact, according to popular marketing site – Hubspot, about 10% of blogs are compounding. What this means is that blog content helps in increasing and growing website traffic through the organic search over the time. An amazing fact is that, although compounding blog post makes up 10% of all blog posts, they generate 38% of all website traffic. The key to creating this is focusing on content and topics that will remain important and reliable to your target audience for a long time. Such contents are evergreen in nature.
8. Gives Your Visitors More Reasons To Stick Around
There is always a short amount time to grab the attention people visiting your site. The quality of your content and how engaging it is will determine whether or not they will stick around. A good way to lose the interest of people that follow the content you post is to be sloppy in content delivery. The ability to grab attention is a skill that often comes with a good content writing services company.
Conclusion
Knowing how professional content can transform your business is wrapped in knowing how much you stand to gain from content marketing. There are companies that offer the affordable content writing services you need. The essential components of quality and relevant content should be put into consideration when drafting a content strategy. There are many ways your business could benefit from utilizing content writing, eight of which, have already been discussed. Invest in quality content writing services, it just might be what your business needs to succeed.
by admin | Apr 3, 2018
Facebook is much more than just a powerful tool to promote your small business. It is a terrific way to have fun while you show the world who you are, what you do and what services you provide. You learn tons of new things when you enter the marketing world all of which greatly contributes to better business management skills, not to mention more sales. But promoting your small business on Facebook is no simple task. It is fun but not easy at all. Getting people to hit the ‘like’ or ‘share’ button is quite the challenge and unfortunately, your sales, product popularity and marketing efficiency depend on audience interaction. Here are 10 ridiculously powerful Facebook advertising strategies that will get you more followers, help you engage better with your target audience and in the end result in more sales.
1. Creating A Business Page Is The Best Thing You Can Do
Most small businesses make a huge mistake by promoting their services on personal Facebook accounts or by creating an account instead of a business page. Sure, it is much easier to get followers or ‘friends’ in the beginning but in the end, you are restricted to only 3000 clients and you miss out on a lot of effective marketing tools. One of the best Facebook advertising strategies that you can possibly try is to create yourself a business page. It will be hard to get likes at first but once your fan base starts to grow you will enjoy countless of benefits such as a professional business appearance, easier marketing tools, and clients can view your products and services much easier or start following your page with the click of a button.
2. Get A Design App And Start Creating Your Own Promotional Content
This is one of the best Facebook marketing strategies but designing your own content will take some time to master. Graphic designers are fantastic but no small business can afford a permanent designer. Invest in a good design app so you can create better-looking adverts and capture the attention of your audience easier. Here are a few mobile apps that will definitely make a huge difference in your promotional content;
– PicsArt Photo Studio
– Adobe Capture cc
– Autodesk Graphic
– Autodesk Sketchbook
These mobile apps are fantastic for creating adverts on the go because many of these apps enable you to edit images, create your own graphics, add text to photos and much more.
3. Learn To Take Great Photographs
Facebook is a visual platform. The public want to see visually appealing content. If your product photographs look bad you can bet that no one will be interested in your business. Learning to take better photographs of products or any business related items will enable you to create much more captivating and realistic content for your page and you don’t even need a fancy camera to do this. Your smartphone camera and a bit of photographic skill is all you need for all of your business photographs.
4. Boost Your Organic Reach As Much As Possible
This is one of the hardest Facebook marketing strategies to perfect but also one of the most important skills you can develop because you will be saving a lot of money on online marketing. Boosting your organic reach involves getting as much results for Facebook ads, posts and shares that wasn’t paid for via Facebook filters or boosters as possible. Anyone can pay Facebook to boost an ad but very few people have the skill to get people to react to a promotion without paying for it. There are plenty of different strategies that you can try to boost your organic feed.
5. Consistent Account Activity Is Vital
Facebook is flooded with new information each and every minute. The ad you placed last week is long forgotten. You need to add new and fresh content to your business page frequently. Content doesn’t just have to be adverts. It could be interesting and relative articles, relative news or simple quotes just to remind the public of your business.
6. Do Keyword Research And Include These Keywords Wherever You Can
Keywords are the words that people are most likely to enter into a search engine when they are looking for a certain product or service. It is important to learn what these keywords are for your business and to start using them on all of your adverts and especially for your business page information.
7. Focus On Branding
Try to include your logo or business name everywhere! Include your business logo on all pictures you share and all of the advertisements you create. Use your company name in hashtag form on all of your posts so everyone can easily navigate back to all the information you have ever shared.
8. Create And Promote Offers, Deals Or Competitions
Competitions, offers, sales or deals are always great to get people to pay more attention to your business and to perhaps share your posts.
9. Engage With Your Audience
The hardest part about creating a good and rewarding Facebook advertising model is not to get likes or post reaction. It is to keep your audience’s attention. People get bored really fast. They want to see something new each and every time they view your site and they want to know that they are more than just a business deal. Engage with your audience as much as possible.
Successful Facebook marketing doesn’t happen over-night and developing a good facebook advertising strategy.
It is done on trial and error base. You try a certain strategy, monitor the success of the strategy as well as the result you get and you keep doing what works or look for a different approach when something doesn’t work. Facebook marketing is fun and challenging and one of the best ways to market your business. When you try these ten strategies you will definitely get good and positive results for both sales and business popularity.
