The ever-growing popularity on Facebook has made it one of the most reliable online platforms for business promotions. Posting content your fans love is proven way to attract new customers while at the same time increasing the overall audience engagement. Here are 15 proven strategies about how interactive posts for Facebook will help increase your brand’s Facebook page audience engagement overnight.
1. Get Influencers to Join Your Brand’s Facebook Page
There are many good social media influencers, and linking with the perfect ones will positively affect the audience engagement on your Brand’s page. With their large fan base, influencers can easily share interactive posts for Facebook that would help triple the number of page followers. It is, however, important to note that different influencers have different audiences. You should, therefore, pick the one that has an audience that matches your Brand’s specifications. Alternatively, you can tag them in your interactive Facebook posts so that they can share them with their fans. It all depends on your pre-discussed agreements. If you are lucky enough, you might convince them to join your Facebook group – which would be a big bonus for your brand. Learn more in this article.
Partner with influencers
2. Upload Viral Posts
Still stuck on how to liven up your Brand’s page? Try sharing viral posts on your brand’s pages. Finding or creating viral posts should not be that difficult, all you have to do is know what your target audience is talking about. For instance, you can try posting sharable unique and funny memes on your Facebook page. You can add interesting Facebook posts on the captions so that they can be easily traced back to your Brand once they go viral. You can also try other engaging content such as funny photos, quotes and much more! Keep in mind that even while seeking the ‘viral’ effect for your brand, you should make sure that your posts remain public friendly. Remember, business pages receive more scrutiny compared to personal profiles.
3. Make Creative Descriptions for your Brand’s posts
Mastering the art of creating unique descriptions for your Brand should help increase overall Audience Engagement on your Facebook page. Create a list of actionable ideas for your Facebook brand that will spark your fans’ attention and leave them in heated discussions. Your posts should be grammatically error-free, engaging, and most importantly accurate. Use interactive headlines that will draw your fans’ attention and entice them to be active on your page. If you are not very good at that, you might consider getting help in order to come up with new fresh ideas for your posts.
4. Post Exciting and Shareable Videos
Here’s an interesting fact and tip to create interactive posts for Facebook; over 8 billion videos get to be watched on Facebook daily! Why not give it a try? There are different types of Facebook posts and exciting videos have proven to have their way with fans. It doesn’t have to be that complex, a simple video will do the trick.
Some things your brand video can entail of include;
- A simple hello
- You and your team
- Your business behind the scenes
- Your brand’s fun side
- Tutorials on how to use the products you offer,
And much more!
All you need is to blend in a little creativity. Keep your videos short, catchy and most importantly – informative. Give your audience something to talk about by including a theme that relates to your business in your videos. You can also try the Live Facebook videos and interact with your fans at a more personal level.
5. Involve your Fans in your Business Decisions
Engaging your fans in your business decisions gives them the feeling that they are part of it. You can create interactive posts for Facebook that encourage your audience to voice their opinions. For instance, if you are introducing a new logo to your brand/business, you can share it with your fans and ask them of their opinion. Who knows, you might even end up with a better version from your fans’ suggestions.
6. How you Post on your Brand’s Page Matters
Do not upload any random picture that you come across. Remember, this is your business and quality matters. You might be surprised as to how bad Facebook posts can negatively impact the overall engagement of the audience on your Facebook page. Make sure that your images fit well within your Facebook pages to enhance top visibility and proper display. Facebook offers Ads Guide that provides image tips based on the purpose of your posts. For instance, an ideal picture should be in the range of 1200×628 pixels. If you are uploading pictures in the .png format, they should not exceed 1MB file size. Ideal interactive posts for Facebook with quality pictures are eye-catching and in most cases compel your audience to like, comment, or share your posts.
7. Know the Best Time to Post
The best time to post on your Facebook page varies depending on the industry you are in and its demographics. You have probably heard that the best time to post online is 12 PM, 3 PM, and 7 PM – mainly because it is the time most people are online. You should, however, note that posting during the busiest times of the day exposes you to a lot of competition. This is because most businesses fight to appear online at those times, making your posts easy to miss. You might consider experimenting by posting during non-peak hours to determine whether you can reach your fans. After all, your posts will still be available when the peak hours set in.
8. Posting Selfies
Selfies are no doubt the most popular posts on Facebook, and if done right, they could have a big impact on your overall audience engagement. Post selfies of you and your co-workers and see the reaction it will generate from your Facebook fans. With selfies, your audience realizes that they are working with real people – and not bots.
9. Share Random Interactive Posts for Facebook on your Page
Break the monotony of your posts once in a while by sharing whatever comes to your mind – and see how your fans respond to it. Such posts make some of the most awesome Facebook posts mainly because they are an easy way to start discussions. It is a great way to know what your fans are thinking about. Don’t worry if your thoughts don’t draw the expected attention, different posts attract different reactions.
10. Know How Often You Should Post
You can’t post once or twice in a week and still, expect the same results as your competitors who post daily. The more you post, the more likely that your fans will have something to talk about. Let your posts range in a variety such as videos, thoughts, selfies, funny posts, quotes and much more. Different people have different personalities – and a variety of posts should capture most of their attention.
11. Upload Posts with your Brand’s Logo and Colors – Branded Personalized Graphics
Branding your Facebook posts with your business logo and colors is a great way to ensure that your posts stand out. They make some of the most effective Facebook posts because they are also a great display of professionalism. You should stick with the same color for your brand so your audience can easily recognize your content while scrolling through the feeds. This also helps with creating a strong brand image and thus boosting brand awareness.
12. Maintain Consistency
Do not post content on Facebook and then disappear, especially if you are looking to promote your brand! Keep reminding your fans of your online presence by regularly appearing in their news feed. The only way you can be guaranteed of audience engagement on your Facebook pages is maintaining consistency. It is also the key to a successful online empire. Consistency not only maintains your brand name among your existing audience but also helps in attracting more traffic to our business.
13. Post Interactive Content
Your branded page should have interactive posts for Facebook that lead new fans back to your site. Avoid a string of links that lead potential followers back to administrators’ articles and websites. Instead, come up with your own interactive content that will satisfy your audience, while at the same time attracting new fans. You can try posting original and informative videos, latest industry polls, and trending topics – as long as they are all related to your business.
14. Create a Facebook Group – and Promote it
Create a Facebook group for your business and generate useful content such as customer support, general tips, and advice. The admin feature in Facebook groups ensures that you are able to offer value-added content in the context of your business. You can easily filter content that appears on your group by approving or discarding content from other members. While maintaining the context of the business, you are able to discard content that would have been otherwise inappropriate to your Facebook audience. You can hire a reliable social media manager to help you in content creation and coming up with ideas for your Facebook group. With their help, you can constantly increase your overall audience and improve their engagement on your Facebook page.
15. Spotlight your Fans and Customers
Create posts in which you spotlight your loyal fans and customers and reward them with the give-away prizes on your page. Customers who see their names featured in your Facebook page remain loyal to your business. You are also able to attract new customers and fans because they can be guaranteed of your credibility and trust.
If you are looking to increase your business recognition and boost sales, you might consider using interactive posts for Facebook. Research has revealed that the most engaging posts on Facebook contain viral photos and videos which attract abundant likes, comments, and shares. Being able to incorporate that into your posts is a proven way to increase your overall audience engagement. Whereas some people may advice you to buy ads or purchase likes and following, posting content that your fans love is the best way to boost your fans’ engagement. Interesting Facebook posts will automate the process and probably give your business more exposure. With its new features and technology, Facebook has become one of the most thriving marketing platforms – mainly because you can connect and engage with your preferred audience. With these 15 examples, you can be able to create content strategies that will boost your brand’s following and at the same time help you stay engaged with your loyal fans and customers.